At News Defused we create, curate, and analyse what we see as the day’s engaging and interesting stories.

In today’s noisy, confusing and sometimes adversarial news cycle, we aim to give our audience what they really want – clarity, balance and a bitesized break from bias.

We give an overview of the stories we cover and we analyse a range of media as we aim to defuse the news. 

Our content formats aim to give accessible, easy-to-understand, and self-aware insights to our audience, but, we do not expect to publish the definitive version of any story in our coverage.

So, in every news page we publish, we will always give our audience links to quality  and authoritative external reporting to explore events further.

Hybrid news content

Our hybrid content gives our readers a clear, balanced and easy to understand telling of the story.

We also analyse the narratives and context around the story, and we explore potential biases related to the news.

We curate and aggregate a wider snapshot view of the media landscape for the story, giving our audience plenty of options for further reading.

Use of technology

We author all our content, aided by AI tools that help us deliver scale and add extra layers of insight.

As early adopters, we believe in the positive impact that new technology and responsible AI adoption can have for media platforms and their users.

As well as being a helpful source of information and news for our audience, News Defused is envisaged as a live, forward-looking workshop for our experienced team to develop and deploy new publishing technologies, including AI,  to enhance editorial workflows and expand the possibilities for user-focused digital content.

News Defused is owned and operated by The Creamery Media Company Limited.

© The Creamery Media Company Limited, 2024